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Kit Design 101: Shades of Blue Soccer Show

S3:E3 - We are joined by Sporting KC’s Creative Director Chad Reynolds to talk about a decade’s worth of jersey designs & team branding.

Sporting Kansas City

We’re inching closer to the new season! The kits are released, the launch party was a success, and Sporting Kansas City is wrapping up the preseason. So we were joined by Chad Reynolds, Creative Director of Sporting Kansas City to get the inside scoop on the team.

The Swiss Dots of the new secondary kit have been received quite well by SKC fans and MLS fans alike. That is, of course, after an initial dislike of leaked images. It’s so easy to look at a design and say, “Why didn’t you do this? Or, “It should have some of that on it.” But the years’ long process of kit design is a very interesting and often times frustrating job.

Chad discusses the intricacies of the new kit as well as his favorite & least favorite ones since he joined the team all the way back in 2006. He’s grown up with this club and his passion for everything SKC, including the fans, is a beautiful thing.

Where is the napkin containing the original sketch of the “State Line”?

When will you bring back the argyle?

WHY did you design a jersey that looks like it has been run over by a truck?

Chad. From KC is anything but shy and we cover it all in this three-part episode. He is very talented and great at what he does. Check out some of his work RIGHT HERE.

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