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KC NWSL reveals kit for the Challenge Cup

Kit reveals are always exciting but the real news is KC NWSL’s pledge to contribute 10 percent of sponsorship to helping the community


The first ever Kansas City NWSL kit was revealed, and Palmer Square Capital Management was announced as their first Founding Partner and Inaugural Season kit sponsor. The kit will be used for the Challenge Cup and the logo of Palmer Square will adorn the center of the jersey.

Palmer Square is a successful local company founded by co-owner Chris Long. Co-owner Angie Long is the Chief Investment Officer. The Longs were joined in founding the team with co-owner Brittany Matthews.

When KC NWSL was founded, the ownership pledged to contribute 10 percent of partnership revenue to the community. With Palmer Square becoming the first founding partner, they can start to realize that pledge. The team wanted their initial efforts to be aimed at programs and agencies that promote expanded access to sports and play for underserved youth populations. KC NWSL and Palmer Square have selected Variety KC as the team’s first community partner.

“Variety is so honored to be selected as KC NWSL’s first community partner. They truly understand the importance of supporting underserved youth populations,” said Variety KC’s Chief Inclusion Officer Deborah Wiebrecht via press release. “Variety KC would not be able to serve Variety kids and families without the support of amazing Kansas City organizations such as Palmer Square. Thank you for joining our #InclusionRevolution and helping us to create the most welcoming and inclusive community in the nation.“

KC NWSL’s first kit
Amy Kontras/

To help kick-off these efforts, the KC NWSL game-worn jerseys from the Challenge Cup will be signed by the players and auctioned off to benefit Variety. These jerseys will be one-of-a-kind since they will be worn exclusively in KC NWSL’s tournament games and will not be available for sale.

Variety KC provides children with developmental disabilities the adaptive equipment and opportunities needed for activity and inclusion. Together with their community partners, Variety removes mobility and communication barriers by providing the necessary equipment and devices, and provides inclusive opportunities for all children.

Since KC NWSL will use the kit for the Challenge Cup, another kit announcement can be expected before the regular season starts. With so rapidly taking over the team and starting from scratch, KC NWSL did not have a lot of time to work with Nike for a more elaborate design but the white kit with teal socks looks good and could possibly be the basis for a future design.

KC NWSL released the video below where the Longs, Matthews, and talk about the partnership and the full kit can be seen on the players.